On Thursday, the Indiana Fever faced backlash for using AI in a social media post that even caught the attention of Caitlin Clark. The Fever is now under fire again for allegedly using artificial intelligence to manage its social media presence.

On Saturday, the Indiana Fever posted on X with a long caption hyping the team and its fans ahead of the 2026 season, but this time, it was the text, not the image, that led fans to accuse them of using AI.

“It’s different now,” the text read. “YOU SEE IT IN THE WAY WE PLAY. You feel it in how we rise. Because this team doesn’t break. THIS TEAM DOESN'T QUIT. And our people don’t wait for permission to show up big.” Ultimately, some social media users accused the team of using AI to write it.

Despite the backlash from fans in the comments, it’s still unclear whether the Indiana Fever actually used AI to create the post. The team also hasn’t made any clear public statement on whether it was written using AI.

Two days earlier, Caitlin Clark called out her own team after the Fever shared an Instagram carousel featuring Aliyah Boston. In the post, Clark’s hand appeared visibly distorted, which led her to comment, “New hand alert.”

A day later, a source told Front Office Sports that an AI tool had been used to combine two photos. However, the Fever hasn’t said anything about the exact tool used.

Sources familiar with the situation added that the AI feature was part of a broader design software workflow being tested for content creation. The image has since been taken down, but Clark’s comment is still visible.

And honestly, the Indiana Fever aren’t the only ones navigating this.

Before Caitlin Clark, AI Was Already Everywhere

The Indiana Fever social media misstep, first with the image and now with the rumored AI-generated message, doesn’t look like a one-off mistake.

It points to a larger shift across sports, where AI is increasingly being tested and integrated into content creation.

For example, Seattle Mariners broadcaster Angie Mentink went viral after using Google Gemini to generate postgame interview questions.

However, instead of ignoring the reaction, Mentink shut down the criticism by saying she was “Always Learning.”

“Currently asking AI how to handle going viral for using AI,” Angie Mentink joked in a post on X.

“Earlier this season I experimented with AI to see if it had any questions to add to my list for my postgame coverage. We've come a long way from pen and paper when I started in 1997. Always learning,” the 53-year-old further added.

AI is becoming part of daily workflows across sports, from media to teams, including the WNBA, but it still comes with flaws.

Do you think the Indiana Fever post was AI-generated as well? Let us know in the comments.

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Written by

Sauramita Debbarma

Edited by

Surjo Ray